Speed audience profile

Speed-Audience Profile

It’s an action thriller starring Keanu Reeves, he is associated with action thriller films as this is his star persona. It is a classic action thriller which fits it very well as it contains a hero trying to stop a bomb going off, with lots of explosions and fast paced editing. It is a hybrid between action and thriller as it is a perfect mix of both.

This is the cover and it shows it is an action thriller due to the colour scheme being mainly red and also the pictures show explosions which are associated with action films.

The White in the text stands out and draws attention to it which is another sign of typography.

 

Audience Profile-

The demographic age we believe is suited to this film is 15-28 year olds we picked this because we feel it would suit their lifestyle as they have similar lives which are quite action packed.

We feel the majority of the people who watch this will be males because the film is more directed towards that sort of gender as typically girls would prefer less violence.
 

I would say the psychographics linked to this film would be strugglers as it’s aimed at the lower class like the unemployed and students and they fall under this bracket. The socio-economic class that would watch this film would be C2-E as it would not be appreciated by anyone in the higher class as it is quite violent and would not fit their sort of lifestyle.

This film would be watched by people whose lifestyle revolves around cars or is action packed as this film has lots tense and exciting moments which would appeal to them. People who are fans of Keanu Reeves would love this film as it fits his star persona perfectly.

The director Jan De Bont could be associated with the word Auteur, because a lot of his films revolve around action.